Greenover take on European distribution of Joystick Components

Greenover Sports has announced that it has taken over exclusive European distribution rights to the Joystick label.

Joystick Founder and MD, Chris Glew said of the deal: “Having Greenover act as the exclusive distributor for Joystick and as an extension of the brand enables us to really control and grow it in a manner fitting with our ethos. Greenover will be acting as Joystick Europe so we can ensure consistent pricing and stock levels to properly support our partners throughout the UK and all of Europe. We will be also working with local sales agents in each European market to ensure we keep up with the demand and provide our dealers with a more personalized brand experience.”

Director of Bikes at Greenover, Martin Murray, commented: “We’re stoked to be working with Chris and Joystick and are focused on helping the brand grow in a sustainable way across the whole of the UK and Europe. Our infrastructure set up means that it is easy for European retailers to deal with us with services such as Euro pricing and payments, as well as 48 hour mainland European delivery times. This is a young, yet highly ambitious brand that is committed to sponsoring the best teams and athletes in the world with innovative product. We can’t wait to get started!”

Founded in North Vancouver, BC, and now located in Roberts Creek on the Sunshine Coast of BC, Joystick are known as a component supplier to the Specialized downhill team (including 2017 World Champions Loic Bruni, Finn Iles and Miranda Miller), Ibis Enduro Team and more recently as the handlebar tape supplier of Team Dimension Data.

Product lands with Greenover at the end of May and dealer enquiries can be sent to