Hayes Bicycle Group partners with SST Suspension Universe
Hayes Bicycle Group’s new agent for Italian sales has been announced as SST Suspension Universe. SST will represent Hayes Bicycle Group’s entire portfolio of brands, not limited to Manitou, Hayes, Reynolds, ProTaper, and SunRingle.
Both companies can make large step forwards thanks to this partnership, with SST being able to use its technical expertise and Hayes products improving service and expanding market reach in Italy.
Clayton Goldsmith, global distribution sales manager for Hayes Bicycle Group, said: “We are thrilled to announce our partnership with SST Suspension Universe, led by Lorenzo Tenti, as our new sales agency in Italy. Lorenzo brings an exceptional combination of technical expertise and a stellar reputation in the Italian bicycle market.”
Goldsmith added: “Having worked with him on successful projects in the past, we knew his expansion into sales would be a natural and exciting next step. We’re confident that his deep knowledge and commitment to the industry will help us achieve great success together in the Italian market.”
SST has established a good reputation in Italy for its expertise in suspension service and tuning, by extending its services into sales the company hopes to create a seamless experience for customers by giving both high quality products and great technical support in one shop.
Lorenzo Tenti, SST Suspension Universe, said: “We are honoured to represent Hayes Bicycle Group’s prestigious brands in the Italian market. This partnership is a natural extension of SST’s core mission to provide top-tier service, tuning, and technical solutions for suspension systems.”
Tenti added: “Now, we have the opportunity to offer products we truly believe into the cycling community. Our technical background and passion for performance align perfectly with Hayes Bicycle Group’s vision, and we are eager to embark on this journey together.”