IAA Mobility announce new cycling and micromobility exhibitor packages

IAA Mobility 2023, taking place in Munich, September 5-10, has announced new exhibitor packages specifically for cycling and micromobility brands wanting to participate exclusively in the Open Space area.

While the shows B2B activities take place at the “Summit” (located in the Messe München trade fair grounds, September 5-8, 2023), all B2C activities will be concentrated around the “Open Space” concept in the city centre.

For cycling and micromobility companies, the show organisers understand that interacting with consumers directly is of great value, which is precisely why Open Space was created. Open Space can be imagined as a product showroom and test track rolled into one: nestled between art, culture and food, it is the perfect location for experiential presentations directly to the public.

New Exhibition Packages

A variety of new packages tailored exclusively for cycling and micromobility exhibitors have been unveiled, which cater to companies who require a presence solely at IAA Mobility’s Cycling Activation Areas within the wider Open Space platform.

These have been created in order to give brands – no matter the size – even greater incentive to take part in the Cycling Activation Areas, offering a wide range of cycling entertainment and training. These areas will allow exhibitors to give consumers an immersive, hands-on experience of their brand.

The Cycling Activation Areas will be located at Hofgarten and Ludwigsstrasse.

Packages start at: 9.900€ net price for 25 m² (including utilities and more, plus a sponsorship of the Cycling Activation Area worth 3000€), and go up to 35.500€ net price for 100 m² (utilities, extras and 9.000€ of sponsorship incl.)

Depending on the size, these packages give savings of up to 33%when compared to the existing packages that allocate space at both the IAA Mobility Summit and the Open Space areas.

Packages can be booked here, and for specific enquiries please contact Stefan Fischer, Key Account Manager Cycling and Micromobility via stefan.fischer@messe-muenchen.de

For those keen to attend the bi-annual IAA Mobility event, Early Bird Visitor tickets are now available here: https://tickets.messe-muenchen.de/MM/IAA23/Shop

Organisers of the show have made it clear that feedback from the 2021 show has been taken onboard to advance the 2023 show, with the organisers pledging to create an environment that encourages “discourse and active exchange between different stakeholders.”

The show, which has morphed from an exclusively auto industry event, to a platform for mobility, sustainability and tech, has also announced that it will host the awards ceremony for Huss-Verlag and Logistra International Cargobike of the Year (CABOTY). Held for the fourth time, CABOTY has established itself in the German market as an important platform for rewarding innovation in the young but booming cargo bike industry.