Beeline Bikes has announced a Retail Partner Program designed to enable bricks and mortar stores to seamlessly add a mobile component to their business.
The program is said to provide retailers with Beeline’s full support infrastructure and the ability to:
1. Acquire customers via Beeline’s e-commerce partnerships with Raleigh, Diamondback, Competitive Cyclist and others
2. Further extend their brand into the community with co-branded mobile shops
3. Maintain existing supply chain relationships
“As the industry evolves, we see brick and mortar retailers missing out on broad segments of customers, who don’t visit bike shops for service, or who prefer to purchase a bike online,” said Pete Buhl, CEO and co-Founder of Beeline Bikes. “This program enables retailers to access this segment of customers and retain them for life. Since Thanksgiving we’ve assembled and delivered hundreds of bikes and the customer feedback has been amazing.”
Key to the model is Beeline’s partnerships with Accell North America (Raleigh and Diamondback) and Competitive Cyclist, which provide an integrated experience for customers to purchase online and have a ready-to-ride bike delivered to their door by a Beeline professional mechanic.
“We’re excited to see great retailers diversify their business and channel strategies,” said ANA Managing Director Chris Speyer. “Today’s consumer wants to purchase their bicycle where they want, when they want and how they want. They demand choice. While many retailers are taking an ad hoc approach to mobile service, Beeline’s back-end technology makes their offering truly unique and valuable. We’re excited to be partnering with Beeline, and to see progressive retailers expanding the way they think about the business.”
Bike shops can read up on the package here.