IceBike* to host model demo store on retail merchandising best practice

With the Winter trade show schedule underway Madison Sportline has revealed some last minute fixtures to feature at its IceBike house exhibition.

Set to feature alongside the distributor’s product portfolio will be a new “model demo store”, built to showcase best practice when it comes to merchandising your store. This feature point of the show will be manned by experts in maximising the in-store presence of feature product, as well as offering tips on driving sales.

After a successful debut in 2016, the Shimano STEPS E-Bike test track is also making a comeback. With more and more Shimano STEPS E-Bikes coming into the market, iceBike* once again represents an excellent opportunity to learn about the technical and service side of the product, as well as try a range of ebikes.

Among other international faces to be flown in for the show, Thule’s popular barista will be on hand to serve hot drinks for visitors to Arena:MK. At 4pm on each day, several brands will also be providing beers to attendees that need a well-earned beverage.

Registration for free trade passes and any accommodation required is now live at