Interbike Europe to USA trade area to return and host more labels

Having proven particularly successful last year, Interbike 2016 will see the return of a dedicated area designed to drive European-US trade.

With space for up to 30 brands, the EU@Interbike are will sit centrally within the expanded Hall E at the Mandalay Bay.

“To connect innovative brands with retailers, distributors, and media is what EU@Interbike is designed to do,” said Pat Hus, Vice President of Interbike. “Last year’s opportunity helped 18 brands from Europe make the decision to invest in the N. American markets. Proven products and bicycle trends from Europe have an increasing market place here – and this area offers U.S. distributors a very easy way to check if a product is appropriate for distribution in the Americas.”

According tot he organisers the booth space is available at a lower cost and would require minimal decoration and staff in order to exhibit effectively. The area will be featured on all maps and signage. The only criteria to meet are that your business is ready to begin distribution to the US for 2017 and must have a HQ in Europe. The opportunity to exhibit within the area is limited to two years in order to keep the area fresh.

In order to express an interest in the area, contact uweissflog@inmotionmar.com, or call +49 71135164091.

Interbike is set to take place in Las Vegas at the Mandalay Convention Centre from the 21st to 23rd of September, following two prior days at Bootleg Canyon in Boulder City where the Outdoor Demo will take place.