I-Ride has chosen Hertfordshire-based media company ActivelyOutdoors to design, build and manage all of the distributor’s digital advertising, after being impressed with the company’s portfolio of work for cycling and lifestyle brands.
Launched at the beginning of 2018, ActivelyOutdoors has overseen campaigns with leading publishers such as TI Media, F-At and Dennis for clients including Bianchi with the ambition of bringing premium brands to life through the use of cutting-edge ad technology and creativity.
Adam Glew, I-Ride Marketing Manager, said: “We are excited to have ActivelyOutdoors on board, we really want to showcase our prestigious brands in the best way possible and this will help us achieve that. They have some great ideas already and we look forward to running some interesting and successful campaigns this year.”
24/7 digital engagement is quickly becoming more important to those who use media researching as a method of purchase. ActivelyOutdoors’ work will see all of i-Ride’s brands receive time and attention in order to deliver great customer experience.
James Hamilton, ActivelyOutdoors Owner said: “I-Ride commit to huge sums of advertising activity each year with all the right publishing brands and we hope to just enhance these relationships by maximising the potential of advertising space for their brand portfolio and giving their customers the best experience and choice. Our work is hugely satisfying and bringing a brand and products to life via digital advertising is something we love doing.”
At the start of the year, i-Ride announced it secured the exclusive UK and Ireland distribution of TT and triathlon-specific bike brand, Ceepo. CI.N recently spoke to i-Ride CEO Ian Wilson to hear how the business is re-investing ahead of its next ascent.