Ison Distribution secures CushCore rights

Ison Distribution has announced that they will be the UK distributor for CushCore, a mountain bike tyre and wheel protection insert.

Found beneath some of the world’s best riders, the product will land in stock from the middle of June and Ison will be showcasing to the crowds at the Fort William World Cup (1st-3rd June).

“We’re extremely excited to be working with Ison and their experienced team to service the UK market. We’ve already seen big demand from the UK and feel our products are perfectly suited for the riding and terrain in Britain,” said Kenny Roberts, the International Sales Manager for CushCore.

The product is designed essentially to be “suspension for your tyres” and to reduce the likelihood of flats when low pressures are run.

Cush Core is sold as a set for both wheels and is specifically designed for tubeless. Air valves that permit air to pass the insert are included with each set.

You can contact the distributor here, or by calling 01353 662662.