Ison to distribute BZ Optics into UK, Germany and Austria

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Cambridgeshire’s Ison Distribution is to distribute BZ Optics glasses into the UK, Germany and Austria, the brand has confirmed.

Claiming to have produced the world’s first Photochromic bi-focal cycling sunglasses, the Australian brand came to fruition as a result of founder Scott Birdsall’s requirements. bz1

Launching into the UK at February’s London Cycle and Triathlon Show, BZ’s product is built around a lightweight TR90 frame, which has dual moulded non-slip temples and an adjustable non-slip nose piece for optimum fit. Apparently, 6 out of every 10 Australian’s has had a broken nose so being adjustable was one of the first considerations in design. The frame has a clip system which enables lenses to be replaced in a matter of seconds if need be.

Ranging £49.99 to £99.99 in price, BZ offers three lens variations, including a (Cat 0) pre dawn and darkens to (Cat 1) then (Cat 2) as sunlight and UV intensifies. The lens power options are +1.50, +2.00 and +2.50 which enable the rider to read his or her bike’s computer, mobile, watch, map, GPS or a menu at the end of a ride.

Dealers in the three territories can contact Ison on +44 01353 662662.