Jamie Mitchell becomes BIKE Channel senior commercial sales manager

Joining from Boardman Bikes, the BIKE Channel has appointed Jamie Mitchell to the role of senior commercial sales manager.

Starting the role on Monday, Mitchell brings with him near a decade’s experience with Halfords, as well as his sales and marketing experience gained with Boardman. Himself a cyclist, Mitchell joins a team built around both experience in media and enthusiasts for the sport.

Jamie Mitchell, Senior Commercial Sales Manager of BIKE Channel: “I’m really excited to start with the Bike Channel, I have been watching the channel on Sky for the past couple of years and seen it grow hosting the best racing and creating beautiful content. 2017 is going to be a great year for the channel and I can’t wait to join the team and be part of this.”

In a recent interview with CI.N the channel revealed that viewership levels have this year surged past 200,000 a week at times.

BIKE Channel is available on Sky channel 464, Virgin Media channel 552 and Freesat channel 251.