Jamie Mitchell becomes BIKE Channel senior commercial sales manager

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Joining from Boardman Bikes, the BIKE Channel has appointed Jamie Mitchell to the role of senior commercial sales manager.

Starting the role on Monday, Mitchell brings with him near a decade’s experience with Halfords, as well as his sales and marketing experience gained with Boardman. Himself a cyclist, Mitchell joins a team built around both experience in media and enthusiasts for the sport.

Jamie Mitchell, Senior Commercial Sales Manager of BIKE Channel: “I’m really excited to start with the Bike Channel, I have been watching the channel on Sky for the past couple of years and seen it grow hosting the best racing and creating beautiful content. 2017 is going to be a great year for the channel and I can’t wait to join the team and be part of this.”

In a recent interview with CI.N the channel revealed that viewership levels have this year surged past 200,000 a week at times.

BIKE Channel is available on Sky channel 464, Virgin Media channel 552 and Freesat channel 251.