Jon Sherwood takes over from Hawyes as ZyroFisher unifies portfolio

Following the departure of 12-year brand director Nikki Hawyes, ZyroFisher has today announced that it will unify the brand portfolio under one larger umbrella with Jon Sherwood filling the vacancy.

Sherwood was likewise a member of ZyroFisher’s board and bring to the role both marketing and brand management experience. While with ZyroFisher, Sherwood has run the marketing team from 2012 t 2017, before spending two years on the brand side with Bell Helmets in the USA as their Global Marketing Director.

Since January 2019 Jon has assumed the position of Brand Director for the Zyro Portfolio as well as more recently leading the marketing function. Jon is already very familiar with the brands that sit in the Fisher portfolio which the business says makes him the ideal candidate to direct the representation across the combined portfolio, alongside Rob Haycock, CEO, and Ian Calvesbert, Chief Commercial Officer.

From 6th January 2021, Nikki will join Cycling Sports Group as UK Country Manager.

Rob Haycock commented; “We would like to thank Nikki for her commitment to the business over the last 12 years and the many successes she has delivered to the growth of both the Fisher business and more recently ZyroFisher. We will miss her contribution and wish her well, knowing that she will be a great addition to CSG team moving forwards.”

Nikki Hawyes said; “I am excited to start my new chapter with CSG and would like to thank all my colleagues at ZyroFisher and the brands that I have been fortunate to represent for their support over the last 12 years. I leave a brilliant team who I know will go on to deliver many more great results for both ZyroFisher’s brands and partners.”

Hawyes was a key member of the integration team that saw Zyro and Fisher come together as one company. More recently as a board member, Nikki has been responsible for onboarding many brands into the ZyroFisher portfolio including, BMC, Continental, Selle Italia, EVOC, Niterider and Alpinestars.