ZyroFisher announce appointment of Rob Haycock as new CEO

One of the UK’s leading distributors, ZyroFisher, has announced the appointment of Rob Haycock as the company’s new CEO.

‘I am delighted to be joining the team at an exciting time for both ZyroFisher and the wider industry. The effects of the pandemic lockdown and the great weather we have enjoyed this summer has given the cycling business a much-needed lift.  We have adapted our business to face the challenges of the post COVID-19 environment and are working with our partners to deliver the new commuter and winter ranges that we believe will have strong impact in the market’, said Haycock.

Haycock’s previous experience includes both distribution and brand development in the telecoms and consumer electronics industries. Furthermore, he has previously worked as CEO of Pure Radio as well as his 12 years at Kondor, a leading accessories distributor within the mobile telecoms sector.

James Browning, Chairman of ZyroFisher said, ‘since the position became vacant last year an extensive search process has been carried out and the result is a great fit between Rob, the business and the industry. Rob will work alongside the existing board of directors to lead the ZyroFisher business, including our own brand Altura as well as the Royal Velo France distribution business based in Troyes, France.’

During the Covid-19 pandemic, ZyroFisher brought in several changes to its operational structure and service delivery in order to facilitate the continued service to its dealer base.