Missouri-based rack company, Küat, is continuing its partnership with the National Forest Foundation (NFF) to implement its Future Forest Initiative.
Since the initiative started in 2015, Küat, the NFF and other forestry organisations have planted 352,875 trees using proceeds from rack sales; rehabilitating a region three times the size of Central Park. Planting the trees also offset the carbon emissions of around 800 US households.
Moving forwards, Küat is partnering solely with the NFF for its restoration efforts.
Küat President and Co-Founder Luke Kuschmeader said: “Everyone at Küat is passionate about the outdoors. We know our customers are the same way. The Future Forest Initiative is our way of directly supporting the places that inspire us to make our products and inspire our customers.”
Past restoration projects with the NFF were focused in four regions across the US including Ozark St Francis National Forest in Arkansas, Chequamegon-Nicolet National Forest in Wisconsin, Flathead National Forest in Montana, and the Boise National Forest. Every year, the NFF focuses efforts on national forests which are most in need, such as where forest fires have damaged the landscape.
Under congressional charter, the NFF is the only organisation specifically dedicated to the conservation and restoration of America’s national forests, and according to the Director of restoration and partnerships for the NFF, Wes Swaffer, Küat’s role in this project is vital.
“Küat is a strong supporter of our reforestation projects for the last four years helping us address high-priority reforestation projects,” he said. “By doing so, Küat shows stewarding our public lands is important, valuable work. Küat is making a difference for our environment, and for our forest. We are grateful for Küat’s continued support and look forward to our fifth year of partnership.”