NRG4 to distribute Limar Helmets, Cycle Show debut to trade

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NRG4 has revealed that it will distribute Limar Helmets in the UK, with stock arriving from Mid-October.

Set for a Cycle Show unveiling to dealers, the distributor will be on hand to offer pricing and discount information. Limar’s sales and customer relations executive Bianca Bernadi Marshall will also be present to answer trade questions.

Alongside a showing for what is claimed to be the world’s lightest helmet (the Ultralight+), the brand will debut the new 007 Aero helmet, as used by the Direct Energie Pro team.

NRG4 are found on booth H92 and will also showcase Pro-Lite wheels and Tumble&Fall, the latter of which will debut a new multi-tasking light for urban and off road use.

Operations Director Craig Middleton offered: “Tumble And Fall is our own brand and our high powered lights have always been very strong sellers through the winter season. Although these lights are really aimed at the MTB market we noticed that a very high percentage of buyers were road cyclists and they were using the lights for commuting as well as night road riding. 2,000 lumens of power has its benefits for country lanes, but is not well suited at all to commuting in well-lit towns and cities. So at the start of 2016 we looked to develop a light that could serve both functions perfectly and the Halo is the result of that process. Samples arrived at the start of September and the feedback so far has been incredible.”

For more information on registering for a free of charge trade pass and to catch our interview with the show director, click here.