Look and Corima move direct to dealer in U.S.

The Look Cycle Group has announced the creation of Look and Corima USA ahead of a drive to sell directly to dealers.

In place from July 1st and operating from a newly built sales, service and distribution facility in Bradenton, Florida, the new strategy will see long-term distributor Hawley-Lambert hang on to the brand, selling alongside the direct effort.

“Look and Corima both have a rich history of innovation and design expertise; I’m thrilled to help accelerate these pioneering brands in the United States,” said Mike Gann, VP of Sales and Marketing for Look and Corima USA.

Look and Corima USA have enlisted the services of six sales agencies across the U.S., totaling 39 independent sales representatives to represent the two brands, selling into independent bicycle dealers (IBDs).

“We are dedicated to supporting successful IBDs with the highest quality products and improving customer service/aftersales service and support,” Gann stated.

Gann will also lead a team of sales support professionals to respond to any needs customers may have.

Dealers in the USA looking to open an account with the brand can email here.