LOOK & Corima USA bolster team with new Marketing Manager

LOOK & Corima USA has appointed Brad Cole as Marketing Manager for the American market as well as a renewal of its NRS programme.

LOOK & Corima USA are looking to improve customer service and after sales support for USA-based riders and partner retailers. The addition of Cole to the team signals a growing dedication to the US market for both brand and follows LOOK & Corima’s move to a direct to dealer business model last year, which saw it open a new distribution facility and office in July 2018.

Cole joins the team after a short stint outside of the cycling industry, but brings over decade of industry experience to the role. He previously held the position of Marketing Manager for Niner Bikes, where he was responsible for brand communication and go-to-market execution as well as rider and IBD event activation. At LOOK & Corima USA, Cole will perform a similar role with a focus on creating greater rider awareness while adding valuable marketing support to the USA sales team and dealer network.

Mike Gann, V.P. of Sales and Marketing for LOOK & Corima USA, said: “We’re fully committed to supporting our dealer base and growing LOOK and Corima in the American market.

“Bringing Brad on board as Marketing Manager further shows our commitment to growing rider brand awareness and signals additional support for our direct sales rep team and growing IBD network.”

Brad Cole, new Marketing Manager for LOOK & Corima USA, said: “I’ve been a huge fan of LOOK and Corima for years; both brands have an incredible history and heritage in cycling. I look forward to telling those stories and helping build the brand’s presence here in the United States.”

The NRS programme, renewed by LOOK & Carima USA for 2019, provides race and ride support to events throughout the country. LOOK & Corima USA will be providing the all-new 795 Blade RS aero road bike and the lightweight 785 Huez in support of riders. The programme will also partner with LOOK & Corima USA sales staff and dealers, with an increased presence at local events.

Beyond bolstering staffing and event activation, LOOK & Corima USA will continue their newly implemented MAP programme and enforcement to help ensure a healthy and competitive commercial environment for authorised resellers.

LOOK bought a majority stake in Corima back in 2016.