Look Cycle announces strategic partnership with SRM

Look and SRM have announced a strategic collaboration which will see the pair link on devising, developing and marketing innovative products and services, both on composite and electronics.

Uli Schoberer, CEO of SRM: “It is extremely stimulating for SRM, the brand that revolutionized cycling by changing the way athletes train and race with the first PowerMeter, to partner with Look, an iconic brand in cycling, that shares with us the same passion for innovation, precision and craftsmanship.”

The first collaborative project is set to be a sophisticated carbon crank arm for the SRM Origin PowerMeter. The Origin, named for having all components designed by SRM – the original PowerMeter, was introduced at Eurobike last fall. It is a modular-concept PowerMeter offering limitless compatibility with exchangeable spindles designed to accommodate road, mountain, and track frames.

With Look’s contribution, the PowerMeter will integrate with an improved carbon crank arm with Look Trilobe Technology, allowing one crank arm to function in three lengths; 170mm, 172.5mm, 175mm.

Federico MUSI, CEO of Look Cycle added: “We are excited about the opportunity to see Look, the best brand in clipless pedals and carbon making teaming up with SRM, the reference in electronics and power meter and to be able to devise exceptional, innovative and more intelligent products that will provide extraordinary emotions to our community of fans.”

The SRM Origin PowerMeter will be ridden by Team Bahrain-Merida and AG2R La Mondiale this season.