Lyon Cycle Announces Distribution of Continental and Goodyear Tyres for UK and Ireland

Distributor Lyon Cycle has significantly expanded the range of diverse complementary brands it is bringing to market via a new distribution partnership with tyre brands Continental and Goodyear.

The partnership with Cambrian Tyres, a trusted name in the tyre distribution industry, brings together Lyon Cycle’s expertise in the cycling sector and Cambrian Tyres’ extensive experience in tyre distribution. This alliance reinforces Lyon Cycle’s product portfolio, ensuring that cyclists and retailers alike have easy access to some of the most reputable and high-performance brands on the market. Lyon Cycle will now serve as a distributor for Continental and Goodyear products in the UK and Ireland expanding the brands’ reach within the cycling market.

Continental and Goodyear stand out as widely recognised names in the tyre manufacturing industry, offering a wide range of cycling tyres that cater to various disciplines, terrains, and riding styles.

“We are excited to embark on this exciting journey with Cambrian Tyres, bringing the respected brands Goodyear and Continental into our distribution network,” says Jordan Lunn, Cycle Market Manager at Lyon Cycle. “This partnership aligns perfectly to our commitment of offering the best equipment to our retail partners and cyclists across the UK.”

Cambrian Tyres, with its extensive tyre knowledge, is equally enthusiastic about the collaboration. “We are delighted to partner with Lyon Cycle in bringing Goodyear and Continental to a broader audience,” said Shelley Childs, Bicycle Tyre Division Brand Manager, at Cambrian Tyres. “We attribute the success of the Continental brand in the UK over the past 30 years to a multi-distributor route to market. This gives all retailers an option to choose Continental, and now Goodyear far more easily than the exclusive distributor model for P&A. Finding the right partners is key, and we are very impressed by Lyon Cycle’s company structure and approach to the market and look forward working with them.”

Retailers can expect the integration of Continental and Goodyear products into Lyon Cycle’s inventory in the coming weeks. The brands will make their debut alongside Lyon Cycle at the upcoming COREbike event, scheduled to take place at Whittlebury Hall from the 18th to the 20th of February. Lyon Cycle invites retailers to visit the Monza room at the event for discussions about the range, featuring expert on hand advice from Cambrian Tyres.

For further information please contact your Lyon Cycle sales representative, or contact sales on +44 (0) 15396 24040.

Continental and Goodyear join other recent additions to the Lyon Cycle portfolio including milKit.