Santini UK to launch new merchandising packages for stores at COREbike

“Presentation is half the battle” when it comes to successfully retailing clothing so Santini has provided some welcome news about a new visual merchandising package for stores, to be unveiled at COREbike.

To help stores merchandise Santini products and convey the Santini brand message in the best way possible, the brand is offering different solutions to stores that stock it products:

• Basic Programme
• Advanced Programme
• Custom Programmes

These programmes are applicable to stores that order a mix of Santini products, both from the Santini Core Collections and Santini Special Collections such as Tour De France.

Basic and Advanced Programmes

Basic program starts from just an annual turnover of £2,000

The BASIC and ADVANCED programmes allow stores to “dress their own space” with Santini branding, to let their customer find the Santini products they stock.

Custom Programmes

Starting from an annual turnover of £7,000 per year on a three year commitment.

Santini CUSTOM programmes allow stores to create Santini corners within their space to showcase Santini products and convey the brand image. These programmes are applicable to stores that commit for three years to a specific turnover.

Our CUSTOM programmes have been designed with two different layouts to match your store need. Both work around solid aluminium structures and their accessories to allow you to display the products in different ways.

• Brand Wall

This display needs to be fixed to a wall. This solution is ideal for stores that have wall space to fill and creates a very impactful effect.

• Brand Isle

This solution is stand alone and will not need wall space to be installed. Ideal for stores that have floor space, this display allow to display the products on both sides.

“Presentation is half the battle, and to support our growing IBD family our merchandise packages not only showcase Santini but create a professional and eye-catching environment for the consumer,” said Jon Sangan Santini UK Sales Manager. “There are programmes to suit all budgets and we welcome you to CORE BIKE to discuss your requirements.”

For more information contact jon@santinisms.co.uk or your national representative:

Richard Staton covering the northern England, Scotland, North Wales, and North and southern Ireland. richard@santinisms.co.uk

Brendan Barnes the midlands and South Wales- brendan@santinisms.co.uk

Simon Ormesher the South and London- simon@santinisms.co.uk

To learn more about Santini inline and Custom collections contact jon@santinisms.co.uk

Santini recently launched its Ombria unisex collection for SS24. The firm has also been making strides to boost its eco credentials, with two sustainable technical cycling apparel wash solutions and reducing the amount of plastic packaging it is using via partnerships with TIPA.