Lyon Cycle adds Industry Nine products ahead of COREbike show

Lyon Cycle has announced ahead of its appearance at COREbike later this week the addition of Industry Nine products to its portfolio of brands.

The USA-made wheel maker has an array of fitment options, performance hubs, wheel systems and components combined with 11 custom colour options now on offer to accounts.

Industry Nine will be headed up in the UK by Lyon Cycle’s Market Manager, Jordan Lunn, who will be drawing on many years’ experience growing technical wheel brands within the UK market.

Of the new partnership, Lunn said “I am extremely excited to add Industry Nine to the Lyon portfolio. It is a perfect fit to our existing portfolio, cementing our position in the market as a distributor for some of the world’s finest category leading cycling brands. We have a huge amount of respect for what the brand has already achieved in the UK and we are extremely excited for where Lyon will be able to take it next”.

Nathan Deibert, Operations Manager for Industry Nine in Europe commented: “A visit to Lyon Equipment’s HQ confirmed for us that Lyon is the right partner to take Industry Nine through its next growth phase in the UK. It was obvious the team prides themselves on long term relationships, brand positioning and adding value to all parts of their portfolio, rather than just pushing boxes. The fact they are entirely employee owned gives us the confidence of long term stability, something that was paramount in our search for the right partner.”

Industry Nine will make its debut this weekend at Whittlebury Hall alongside Canadian clothing brand 7mesh, Salsa cycles, Ortlieb luggage, Teravail tyres and more. The distributor will also have local craft beer on hand for visitors who drop in to the Catalunya room to chat.