Extra UK announce new pricing structure and pricing for Enduro Bearings

Extra UK has, in the week leading up to COREbike 2022, announced a new pricing structure, and new pricing, for Enduro Bearings. In what will come as a shock to many, prices have been reduced.

“Due to a new direct distribution agreement with Enduro Bearings, we have been able to reduce SRPs by an average of 10% across our entire bearing range. In addition, we can now offer our customers an increased margin and better availability. We hope this his will really help keep Enduro Bearings at the forefront of the bicycle bearing market in the UK and Ireland” says Andy Searcy, Brand Manager for Enduro at Extra UK.

What will we see at COREbike?

The new Enduro Bearings range, including Maxhit, will be on display. In addition, Extra UK are now offering a full range of Enduro bottom brackets to cover all price points – from ABEC3 bearings, through 440C Stainless Steel up to the XD15 Ceramic Hybrid version which comes with a full Limited Lifetime Warranty.

XD-15 bearings combine corrosion-proof, cryogenically treated nitrogen steel races with Silicon Nitride Grade3 ceramic balls in a proprietary process that results in the ultimate high performance bearing setup. XD-15 is a nitrogen infused steel material that will not rust or corrode; even running in salt water, or a caustic nutrition drink spill, will not degrade or affected the bearings. Dirt or sand inside will not wear it out; it will simply polish the races smoother.

XD15 bottom brackets start at £229.99 SRP

Later in the year, Enduro Bearings will also introduce their range of Maxhit bottom brackets and headsets designed specifically for MTBs used in harsh conditions. Maxhit headsets and bottom brackets feature the bearing in the component rather than pressing or gluing the bearing inside a machined alloy cup. This creates more area for bigger balls and deeper grooves which result in several advantages. An eight times increase in ball mass doubles the load rating and increases bearing life exponentially. Again, these products will come with a Limited Lifetime Warranty but at a lower price than XD-15.

The improved pricing is already live and available via the B2B website.

It’s been a busy time for Extra UK, with 3 new Area Sales Managers announced in February, as part of a re-organisation of territories, and the announcement of a new majority investor in the form of Storskogen.

For those keen to chat business, bearings, and more, you’ll find Extra UK in the Stand GP Suite at the upcoming COREbike 2022.