Lyon Equipment bolsters cycling business sales force

Lyon Equipment has announced the appointment of Scot Easter as Cycle Sales Representative for its North, Scotland and Ireland territories.

The new position has been prompted due to the company’s continued growth in the cycle market. The product portfolio, which has seen the distributor become something of an adventure specialist, includes Ortlieb luggage, Bombtrack bikes, Tubus racks, Hydrapak and Julbo eyewear.

Scot joins the company after having worked as the Northern bike rep for Scott Sports for four years, with prior experience as brand manager for Felt Bicycles at Saddleback.

Frank Bennett, Sales and Marketing Director at Lyon Equipment said: “Our existing retail partners know that working with Lyon Equipment is like having a virtual stock room. We hold stock in depth, ready for next-day delivery, which gives retailers a tremendous extra resource, and of course helps financial performance. Our success is also fueled by us keeping business simple, without overburdening buy-ins or terms. Our intention is to build our cycle-related service and product offering further, and Scot’s appointment reflects this.”

Scot says he is particularly excited to be working with a portfolio of adventure focused brands in Lyon’s fast-growing cycle division.

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