Madison adds affordable bike seat label Urban Iki

Ahead of IceBike Madison has announced another brand addition in the form of Urban Iki, a childseat label stemming from the Netherlands.

Complementing the portfolio of products also on offer from Thule, Urban Iki will debut two distinctive lines to dealers later this month; both a front and rear mounted child seat offering that are described as “excellent value for money”.

The Urban Iki Front Seat has an RRP of £54.99 with an age range of 9 months to 3 years. It has a safe 5-point harness, ergonomically shaped seat and includes the mounting system.

The rear seat has an age range of 9 months to 6 years with an RRP of £64.99 (with the rack mounting frame) or £79.99 for the frame mount option. It has all the same features as the front seat including integrated drainage, click and go mounting as well as adjustable footrests and foot straps.

The brand has enjoyed excellent growth in the Netherlands over the last 12 months, with its Japanese design going down well with consumers.

Paul Hancon, Urban Iki brand manager at Madison, said: “We are really excited to begin working with Urban Iki. It is a brand that really keeps things simple and focusses on consumer needs. This approach has proved to be a real success in the Netherlands, so we aim to replicate that here in the UK. Urban Iki create great products that are practical and appealing in design, for an affordable price.”

To see the brand for yourself, get registered for IceBike, which runs at Arena:MK from February 20th to 22nd. For a round up of what’s on, check out our earlier round up.