Pippa Wibberley appointed MD of Tredz

Experienced cycle industry executive Pippa Wibberley has been appointed Managing Director of Halfords-owned Tredz.

Pippa, who will join the business on 30 September, has worked in the cycling industry for many years, holding several leadership roles, including key positions at Accell Group and Velosophy. Prior to that Pippa was MD of Raleigh UK.

“Pippa’s expertise will be instrumental in the continued success of the Tredz business,” said Graham Stapleton, chief executive of Halfords. “We look forward to welcoming her.”

Pippa Wibberley replaces Rob Keates in the role.

Specialist online bike and accessories retail brand Tredz has been under the ownership of Halfords since 2016,