Madison announces exclusive UK distribution deal with Vittoria

Madison has announced a distribution partnership with Vittoria Tyres, giving exclusive rights to the Italian brand in the UK and Ireland.

Vittoria, previously distributed in the UK by ZyroFisher, is one of the world’s premier bicycle tyre manufacturers, producing over seven million tyres a year. Based in Bergamo, it was the first brand to offer Graphene technology in tyres, which were launched in 2015, and now offers the innovative material in a range of tyres across several disciplines.

Vittoria also offers support to athletes through its Ervizio Corse, a neutral service visible in 70 of the biggest MTB and road races across Europe.

“I am delighted by Vittoria appointing Madison as the exclusive distributor for the UK and Ireland at a very exciting time in the history of their business,” said Dom Langan, Madison CEO. “Vittoria is leading the way with their tyre technologies and we have planned to be equally innovative with how we are taking the brand to market. We have prepared a comprehensive range of packages for all specialists, with immediate stock availability and all the training and resources necessary to hit the ground running.”

Rene Timmermans, CEO of Vittoria EMEA, added: “Vittoria is glad to start a new collaboration with a reputable and solid partner as is Madison. As our partner for the United Kingdom we’ll collaborate to increase our market penetration through IBDs with our road, MTB and urban tyres.

“We’ve been working together with Madison to prepare a dedicated plan, supported by large investments to implement this from September 1st onwards. Dealer trainings and communication supports will start immediately. We are looking forward to working together with Madison and support all activities necessary to bring our tyres under the bikes of enthusiast cyclists.”

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Hayley Everett

Multimedia Reporter

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