UK distributor Madison has recruited Mike Anderson to the role of Press Officer.
Having spent four years with 220 Triathlon, followed by a stint at Factory Media as the Deputy Editor of RoadCyclingUK, Anderson is well connected in the bike industry.
He told CyclingIndustry.News: “I’m pleased to have landed at such a large, yet passionate company. Given my prior roles i’m familiar with many of the brands and press that i’ll be working alongside in future, so i’m looking forward to getting stuck in.”
A round up of IceBike’s key talking points will follow shortly.