IceBike round up: The key points and product gallery

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The trade element of Madison and Sportline’s exhibition is now drawing to a close. Should you have missed out, check out our pick of the product in the gallery below. Simply click the image and scroll through for the details.

The key points:

Madison is now the exclusive distributor for DT Swiss wheels in the UK.

New Zealand based Wishbone has also joined the portfolio, bringing with it an adjustable one size fits all balance bike and trike. With a flippable frame, these will span a child’s growth from one to six years of age. What’s more, in one instance the frame is made from recycled carpet!

Having just signed a licensing agreement until 2018, Elite is now producing a stylish L’eroica package comprising an aluminium bottle with cork closure, as well as two bar mounted, width adjustable bottle holders.

Nutrak now offers tyre sealant in partnership with UK specialists OKO. One and five-litre workshop drums are likely to follow the 250 and 500ml bottles debuted at IceBike.

Lazer has debuted the Revolution helmet – a modular unit available with or without MIPS technology built in. With this lid, your customer can pick and choose colours, chin guards, coverage for the ears and plenty more. The lid lays claim to being the only helmet with a detachable chin guard currently meeting the ASDM standard, as well as offering us reassurance that it has bolstered the helmet camera mount so that it’ll not cause issues in a crash.

Having been bought by the brand’s French Distributor Groupe GNG last year, MuleBar has been busy redeveloping its product, in particular its packaging, for 2016. The DuoTonic’s five SKUs are soon to merge into Mule’s portfolio, while a nifty new refillable tube tucks neatly under the saddle rails in a “happy accident”. A new Peanut and Raspberry energy bar also joins the party.

Compressport has branched into bibshorts and jerseys for the first time. The former offers currently UCI banned leg compression, while the hersey’s cut supports posture in the saddle. Eight pro tour teams are currently turning to the label for product, despite no sponsorship agreement.

Pearl Izumi has a new flagship in the Leader 3, costing £249.99 in the UK. With a double BOA dial, it’s highly tuneable. Entirely bonded, the external chassis tucks into the base board to give a much reduced stack height and weight.

That’s far from all, so have a browse of the below gallery for plenty more exciting product set for your shop floor shortly.

 

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