Madison has signed a deal with Dragon to carry its eyewear products across the cycling and motorsports segments.
Founded in 1993, the Californian manufacturer has a working history with Madison, having supplied the Madison-Saracen Factory Race Team during World Cups for the past five years.
Craig Smith, Sales Manager at Dragon, said: “Having supported Madison’s Downhill MTB team for the past five years, when the opportunity arose to partner for MX distribution, it was an easy choice.”
For 2017, Dragon is introducing Lumalens colour-optimized lens technology offering ultra high-definition optics across the entire spectrum of light conditions. Engineered to optimize and improve visibility in all environments, Dragon’s exclusive technology is said to deliver enhanced color vividness, increased contrast and precise depth perception. By filtering out light attributed to haze and glare while letting in light that intensifies clarity and contrast, Lumalens is well suited to mountain sports.
The Dragon Alliance Brand Director at Madison Adrian Phillips said: “Dragon’s legacy of industry-leading design and performance, while setting a new standard for convenience and versatility across the range will offer the MX and [cycling] dealers a true point of difference to everything else out there. We are truly excited to be adding Dragon’s range to our MX and cycle brand portfolio.”
Madison will begin distributing Dragon eyewear in the UK and Ireland immediately.
If you have a stocking enquiry, please get in touch with your local sales agent, or visit www.madisonb2b.co.uk.