Magura Bike Parts restructures marketing & sales division

Magura Bike Parts, based in Bad Urach, has restructured its sales and marketing management division, while its new office premises offer the company more space for the future expansion of its current capacities. According to Magura, the company has made the changes due to increased market requirements and positive business development throughout last year.

At the end of 2018, Timo Kieninger took over the newly-created position of Marketing and Sales Manager, the authorised signatory in Magura’s Aftermarket organisation. He will provide strategic and operational decision-making support in the company’s day-to-day business for Martina Class, who has been Managing Director for a number of years.

Kieninger has been Head of Digital Business and Marketing at Magura Bike Parts since 2017. He was mainly responsible for developing Magura’s digital aftermarket business and market presence in the European specialist retail sector. The business economist and enthusiastic mountain biker has more than 15 years of experience gained in various marketing and sales positions in different industries. Previously, he was responsible for global customer relationship management and the sales excellence programme at Festool, the premium electrical tool manufacturer.

He said: “Expanding our relationships with specialist dealers, end users and our most important sales partners and improving these relationships with new services are among our most important tasks.” In addition to the management of in-house services, products and projects, his responsibilities include development of the new business model for Magura Powersports products and the field service team for bike components.

The sales and marketing team operates Europe-wide and has 10 sales representatives in Germany, Austria, France, the Netherlands and the United Kingdom. The team leader is Roland Danner, who has worked for Magura since 2017. Danner was previously responsible for one of the two in-house services teams. With more than 10 years of experience in the sporting goods industry, including three years with Lafuma in German marketing and seven years with Intersport, Danner will be responsible for developing Magura’s country-specific sales strategy.

Danner said: “This newly-created position forms an important link between office and field staff and between local and overall requirements. To develop this Europe-wide is a fascinating challenge for me – and it also has a lot of potential for Magura’s customers.”

Vincenzo Mauro, who reports to Danner, will take care of the project management distributors. The co-operation with more than 20 partners will contribute to an enhanced performance in Europe.

Magura has also announced more office space for expansion, which was necessary due to its positive personnel development with 15 new employees in 2018. The in-house services team moved into its new offices in the second week of the year. The increased space at the headquarters in Bad Urach will also enable a continuous expansion of the company’s capacities in the future.