Mark Murphy joins Fudges Cycle Store as Business Development Manager

Mark ‘Murph’ Murphy has joined the team at Fudges Cycle Store in a newly appointed role of Business Development Manager.

With over 30 years of cycle industry experience, Murphy will add new insight and expertise to the team. Fudges Cycle Store is a fourth generation family-owned retailer, which is now looking to elevate itself to the next level, according to Murphy.

“I have always been an avid supporter of good independent bike shops, and my passion for bikes and riders is stronger than ever, and working for such an established business feels like a great fit,” he said. “In talking with Andrew Fudge, it seems he also shares the same enhanced vision for the future of bicycle retail too, which is awesome. I believe our joint skills sets can be really exciting for the business going forward for many years to come.”

Murphy worked his way up from working as a Saturday boy at a 1980s BMX shop through to most recently leading the retail team for Specialized UK, and brings with him a wealth of experience to the role.

He will be responsible for developing the business across all channels and supporting Director Andrew Fudge in driving the business forward. His key tasks will include delivering staff training and establishing a robust product knowledge base, marketing, including website design and social media presence, and retail operations.

Murphy will also take charge of the design and development of the business’ existing retail environments to establish a new look and feel for the bricks and mortar experience, and to securely position the business for the long-term future.