Market Study: What do bike shops typically pay managers annually?

This research stems from CyclingIndustry.News’ own Independent Retail Channel Study, which drew on the feedback of 201 bike shops and workshops across the UK. To find out more about the study’s content and how to purchase, head here. A thanks to our sponsors, The Cycle Show, whose free trade registration is now live here.

According to, the average Retail Store Manager salary in the United Kingdom falls at £23,549 per year. People in these roles generally do not possess more than 20 years’ experience.

With that in mind, the bicycle industry sadly won’t be the first port of call if you want to live comfortably; in fact the vast majority of salary packets fall shy of the national average. Over 20% of shop managers earn shy of £20,000 a year.

Removing those who answered not applicable (primarily workshop only outfits), 29.2% of stores do pay north of £25,000 annually to shop managers, who can be worth their weight in gold, if properly trained.

We recommend checking in with CI.N’s resident sales trainer and columnist Colin Rees of Quest Consultants if your sales staff and management could benefit from a little inspiration.

The same sub-average pay applied when we asked bike shops about their senior mechanic salaries, with over 50% of the market’s senior mechanic positions paid under £20,000 per year.

For available management jobs and other roles within bike shops, distribution and beyond, check in with the latest industry vacancies here.

Both of these findings are now being discussed over on CI.N’s Trade Locked Facebook Group.