Following a string of other distribution deals, Madison has today also announced that it will carry Maxxis products in the UK.
Set to feature and to be debuted at this month’s IceBike show will be the full catalogue of tyres spanning mountain bike, road cycle and BMX lines. Trade can register for IceBike here.
Dominic Langan, CEO at Madison and Sportline, said: “Madison is looking forward to working with Maxxis with whom we share a common strategy to deliver the best service and products possible to our customers.”
Maxxis has also moved to bolster its exposure to all types of cyclists through a number of sponsorship agreements this year. Including the recent additions of Spokes Cycling, Bike Channel Canyon and Maxxis 4 Racing professional road teams. The Madison Saracen Factory Race Team are also riding on Maxxis Tyres.
Managing director of Maxxis International Derek McMartin added: “Madison is an outstanding business, with a well-established and extensive dealer network. This makes it the perfect addition to help in our efforts to make Maxxis the de facto tyre of choice for all types of cyclists.
“Our short-term aim is to ensure that everyone that wants to ride or roll on Maxxis has the ability to purchase the products they want. Having Madison as a partner will further expand our channel opportunities and make our goal that much easier to achieve.”
Extra UK also remains a distributor for the Maxxis label.