MIPS Virtual Test Lab reduces time to market for helmets

Helmet safety tech company MIPS has revealed a new Virtual Test Lab concept that the brand says will not only reduce the time taken to bring a product to market, but will also improve performance at the design stages, removing the need to repeatedly prototype.

The concept comes backed by more than 20 years of MIPS’ know-how in utilising computer science to measure linear and rotational motion in helmets. The new virtual environment will enable prototyping on screen, at the same time delivering faster test results on concepts.

For the manufacturer, the system will enable product designers to quickly narrow in on their goals, reducing development cost significantly between stages. Earlier this year, MIPS was one of many labels that did publicly address pricing, suggesting that increases were due as a result of raw material rises.

Without physical prototyping, the Virtual Test Lab is also more environmentally friendly, not only reducing the number of iterations in development, but also consuming less material and requiring less shipping.

“Our 20 plus years of research and simulating real-world accidents have led us to this groundbreaking way to virtually test helmets,” says Mips CEO, Max Strandwitz. “We are committed to our mission to lead the world to safer helmets and at the same time help to improve the development process for helmet brands.”

He adds: “This is the way forward, and in a near future we will be able to virtually test all different kinds of helmets according to leading standards, all in the name of consumer safety and sustainability.”