Moore Large incentivises Cycle Show trade visitors to attend Geared with hotel subsidy

Moore Large will seek to attract trade visitors heading to the Cycle Show by subsidising a hotel stay for dealers heading to the distributor’s Geared house show.

Running Wednesday 20th September through Friday 22nd, Geared is less than an hour’s drive from the Birmingham NEC with the Trade specific day of the Cycle Show scheduled for Thursday 21st.

Retailers looking to explore the Moore Large portfolio will benefit from a subsidised hotel rate, with bed and breakfast at a Derby city centre hotel for just £35, as well as an evening meal on the evening of their stay.

On show come September will be lines like the Tern GSD, which broke cover yesterday to a warm reception online.

Another star of the show will be the new Forme line up, consisting of 48 new models, marking the beginning of a more logical product lifecycle and the first full range since Adam Biggs has been managing the brand. The huge amount of bikes to be launched covers additional high-end categories such as adventure road models and the performance road flash series at £2000-£5000+.

Other intriguing developments are the addition of junior models and MTB eBikes. Additional bike launches include Haro, Premium, Polygon, Tern, Bumper, Cuda P and Bobbin.

Retailers can also expect to see a few new additions to the accessories line up such as RooDol training systems and Mudhugger mudguards.

Trade can register for a free pass to Geared here and the Cycle Show here.

If dealers don’t want to stay overnight, it is important that they still register to attend the Geared Autumn show on their preferred day.