Moore Large scoops e*thirteen distribution

MTB components label e*thirteen has appointed Moore Large as its new UK distribution partner.

Known for its chain retention devices, which have often been seen adorned to mountain bikes racing in the World Championships, e*thirteen has most recently broadened its horizons with products like the Vario infinite dropper post. This new addition uses a gas-charged spring allowing infinitely adjustable travel and claims to require 20% less compression force than the competition.

“e*thirteen is very excited to be starting a new chapter in the UK with a storied distributor like Moore Large. They’ve been a part of the UK cycling industry for over 45 years. We look forward to working with the entire Moore Large team to grow and support e*thirteen in the UK,” said Marcel Jakob from e*thirteen

“We can’t wait to get going with such a high-profile brand like e*thirteen. It’s been a brand that we’ve admired for a long time now and the new items in their portfolio really show the constant drive to push product design to its limits. We really look forward to working with them as their future projects are extremely exciting,” Joe Poyzer, Brand manager.

Stock is expected to arrive with Moore Large around mid-August, though interest can be registered with the distributor now.

For those stores inviting customers back in, but wishing to maintain social distance practices, Moore Large recently released an in-store kit to aid retailers in managing a physical premises while the Coronavirus persists. Moore Large is also offering a direct delivery service to assist in ‘contactless’ trading.