O2C Cycling appoints Velovice as UK sales representative

Performance cycling footwear brand O2C Cycling has appointed Velovice as UK sales representative.

The partnership will see Velovice lead O2C’s UK trade representation, working directly with independent bike shops, specialist retailers and key accounts to introduce the brand and build a strong network of retail partners across the country. The agreement forms part of O2C’s wider strategy to establish specialist retail partnerships in key cycling markets, while maintaining the technical product knowledge and support expected of a premium performance brand.

The brand’s growing collection spans road, gravel and triathlon, from the flagship Axis RS1 and ultra-light Axis RK1 through to the more accessible Vector RC1 and RT2 models, alongside the recently introduced RG1 and RG2 gravel shoes.

“The UK is one of the most established and influential cycling markets in the world, so it was important for us to have someone on the ground who understands both the industry and the needs of independent retailers,” said Steven Nemeth, Founder of O2C Cycling. “Velovice brings that local knowledge and, importantly, shares our belief that building a brand is about developing strong, long-term relationships.”

Moving forward, UK retailers interested in stocking O2C or arranging a product presentation can contact Velovice directly.

Ryan Fleming, Managing Director of Velovice, added: “The UK market responds well to brands that combine strong products with a compelling point of difference, and we believe O2C has both. We’re excited to start introducing the range to retailers and building the brand’s presence in the UK.”