D2C Hygge Bikes taps into mechanic & workshop network via Bikebook
CIN has been regularly highlighting the nuances between D2C and bike shop business models in the industry, particularly where the
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Distribution
ZyroFisher lands exclusive distribution for Gaerne footwear
ZyroFisher is entering an exclusive distribution partnership with footwear brand Gaerne in the UK and Ireland. Recently re-introduced to the
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Sarto Bikes appoints Graeme Freestone King as exclusive UK agent
Sarto Bikes has announced Graeme Freestone King as its exclusive agent in the UK. Sarto has a well-respected history in Italy,
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Scope Cycling signs exclusive distribution deal with Extra UK and Cyclex
Extra UK has signed an exclusive distribution agreement with Scope Cycling for the UK and Ireland (via its Irish subsidiary
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Unicorn Inc signs socks brand Versus for UK and Europe distribution
Scotland-based active sports distributor, Unicorn Inc, has become brand partner for Versus Socks, launching February 2025, with a range available
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Bikes2Go joins forces with Hyena to support eBikes brands in UK & Ireland
Hyena Inc, maker of complete eBike systems, has announced the appointment of Bikes2Go Limited as its representative for the UK
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USG takes on Eastern Bikes distribution for UK and Ireland
USG, the owner of 7iDP, Royal Racing and Tag Metals, has announced it will be distributing Eastern Bikes throughout the UK and Ireland. Eastern Bikes
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Ison Distribution exclusively links up with Connex chains
Connex, Wippermann’s specialist bicycle chain brand, is now exclusively available throughout the UK via Ison Distribution. Connex combines more than 130
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Adaptive DCS expands with Repente saddles distribution deal
Adaptive DCS has revealed an exclusive partnership to bring Repente saddles to the UK market. The Italian saddlemaker’s line will
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NiteRider and Unicorn sign UK and European distribution deal
Unicorn Inc has become the new exclusive UK & European brand partner for NiteRider, effective from the start of this
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ZyroFisher takes on exclusive Leatt distribution in UK & Ireland
ZyroFisher has signed an exclusive partnership to handle Leatt distribution in the UK and Ireland for the cycle trade. Leatt
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