SAXX, an underwear brand dedicated to in the saddle comfort has partnered the UK’s HKT for its distribution.
Claiming to be the fastest growing label in the cycling underwear arena in its native North America, the firm has handed HKT rights to distribute within the cycling, motocross and skate markets in the UK.
As the first company to produce an ergonomic pouch with patented mesh panels, SAXX has rethought baselayer comfort within underwear. Since the first production run of 200 pairs, SAXX is now sold in over 2,000 retailers across Canada and the United States and demand has extended its reach globally.
Current brand ambassadors include NBA star Kevin Love, pro baseball pitcher Jake Arrieta, waterman Mark Healey, and WRC driver and social media phenomenon Ken Block.
“We are all really excited to partner with SAXX. The quality of the product speaks for itself. The brand fits perfectly in our portfolio and we are looking forward to working with them. The response from our dealers has already been extremely positive too,” said HKT boss Davi Birks.
For dealer inquiries please contact HKT Products on [email protected], or 0844 884 2688.