Oxford Products’ house show has recorded more than double the number of bike shops visiting in its second year, enough to prompt the addition of an extra day.
Having roughly doubled its turnover every five years since its outset, the business has made a concerted effort in more recent years to show off its capability to prospective partners, both domestic and international.
With peak season now well in the planning shops were invited on a series of tours through the facilities designed to illustrate how the cycle and motorcycle accessories distributor has modernised its processes, from design through to development and dispatch.
“This is something we were very keen for all our dealers to see, and resulted in three to four intelligence filled tours of the headquarters a day,” said Oxford Products’ Cycle Marketing Executive Jordan Sanders, adding “this was a great opportunity to get not just dealers, but representatives from Oxford and third-party brands Acros, Kali and Schwalbe together to give a day full of insight into the daily workings and processes of Oxford.”
Over 100 new products formed part of the exhibition, with lines like Oxford’s new Linklock and the lightweight Aqua Evo rucksack notable standouts for shops looking to revamp their accessories portfolio. Among third-party brands, Kali’s Invader Enduro helmet, launched in January, is seeing strong early interest.
From its 100,000 square foot Witney headquarters Oxford Products now distributes its goods to 85 countries around the globe.