PaceUp Media announce Basso and Lee Cougan partnership

PaceUp Media, has announced a strategic partnership with Stardue Group, the Italian parent company to renowned bike brands Basso and Lee Cougan. This collaboration marks a significant step forward in enhancing the global visibility and brand communication for both bike brands.

Founded in 1977, Basso Bikes started with a single steel frame, hand-built to order by Alcide Basso. In the 46 years since, the brand has surpassed many of its incumbent contemporaries, thanks to its dedication to technical innovation. Stardue’s other bike brand, Lee Cougan, was founded in the same year, although hails from Illinois, USA. With a deeply-rooted heritage in American mountain biking, the Lee Cougan brand was first imported into Europe by Stardue, before being taken in-house in the early 2000s. The partnership with PaceUp demonstrates Stardue’s commitment to continuing to elevate the profiles of both brands.

PaceUp Media will lead in shaping the narrative and amplifying the presence of Basso and Lee Cougan worldwide. The collaboration will see PaceUp responsible for crafting and executing comprehensive PR campaigns, managing media relations, and driving strategic communications initiatives, as both Basso and Lee Cougan head into new markets, such as the US.

Leonardo Basso expressed his enthusiasm about the partnership, stating “Teaming up with PaceUp Media is a thrilling step forward for our brands, Basso and Lee Cougan. With PaceUp joining forces with our marketing team, we are poised to weave compelling narratives around our brands, engage with passionate cyclists, and forge robust connections with international media outlets in the dynamic world of cycling.”