Panasonic partners with Kent International to launch new e-Bike line

Panasonic has unveiled the launch of its new e-bike line in collaboration with Kent International.

The announcement came from across the pond in Las Vegas, where CES 2019 is now in full flow showcasing the future of technology and electric design.

The e-Bikes will be launched under Kent’s Univega USA and Van Dessel brands, and will be designed and assembled in the US.

The line will include the Van Dessel e-MTB, the Captain Shred, and the Van Dessel gravel bike, the Passepartout, which were engineered from the ground up around the new Panasonic GX0 motor. The Univega USA touring e-Bike, the UVG-1, will feature Panasonic’s X0 motor system, weighing in at 3.7kg.

The three models are currently on display at CES 2019, and according to the tech giant sales of the e-Bikes in the U.S. will start in the fiscal year ending in March 2020.

Panasonic has previously entered the e-Bike market when it debuted its own-label e-MTB in 2017.

CES 2019 runs from 8-11 January, with two days prior set aside for exhibitor announcements and launches. This year, CES is showcasing more than 4,500 exhibiting companies across 24 product categories and 20 marketplaces. The first CES took place in New York City in June 1967.

Hayley Everett

Multimedia Reporter

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