Porsche eBike Performance announce Sales and After Sales Director

Porsche eBike Performance GmbH has announced the hiring of  industry veteran Heiko Böhle as Sales and After Sales Director.

Böhle brings 20 years’ experience in various areas of the bicycle industry to the new role, combined with a passion for mountain bike races, triathlons, and technical innovations, leading to a successful career in the bike business.

Previous industry roles range from sales, bicycle frame construction, and development in brick-and-mortar specialists, to OEM and B2B wholesaling, product management, and as Director of European Marketing for Felt Bicycles. In addition, Böhle was Director of Product Management (bicycle & motorcycle) at Magura and finally Vice President Product Management and R&D at PIERER New Mobility GmbH.

Bringing this expertise to bear at Porsche eBike Performance GmbH, as Director Sales and After Sales, Böhle will be responsible for a central part of the company. He will continue to develop existing and form new partnerships with OEMs and dealers, optimize processes, and design communication at various interfaces.

Jan Becker, CEO of Porsche eBike Performance GmbH, said the following about this personnel development: “Success comes from strong partnerships. That’s why I’m so happy that with Heiko Böhle, we were able to hire an industry expert with international sales experience.  Our growth strategy stipulates that starting in the middle of the decade, in addition to the FAZUA systems, we will put especially high-powered drive systems on the market under the Porsche brand. Here, it is critical for us to have highly qualified employees and to fill key positions with top people.”

To read more from Porsche eBike Performance CEO, Jan Becker, exploring his recent progress report, click here.