Tern Bicycles share UK Sales and Service update
Reaffirm its commitment to the entire Tern UK dealer network, One Generation Ahead srl has shared insights into a successful first few months of operations in the UK and Eire.
Providing some background, OGA has worked with Tern Bicycles since its inception and launch in 2011, empowering independent bicycle dealers in France, Italy, Portugal, Finland and Sweden.
The announcement further highlights that, since taking the reins in the UK in March 2023 to handle Tern Bicycles distribution for the UK and Eire, the OGA team has shipped numbers and value higher than 2022 to its dealer network, and is gradually increasing availability of stock of bikes, accessories and spare parts from its new Derbyshire warehouse, with backup stock available from OGA’s central warehouse in Milan, Italy.
Supply Chain & Stock Availability
Tern Bicycles UK & IE are working with a brand new warehouse partner, Adaptive DCS Ltd. Adaptive DCS is owned and run by two former directors of Moore Large—Adam Garner and Dale Vanderplank.
Despite some initial inefficiency of having products shipped to UK dealers from OGA’s warehouse in Milan, the announcement points out that the supply chain has now been stabilised. Products are, it states, now primarily being fulfilled locally from the Derbyshire warehouse direct to UK dealers.
For dealers in Eire, most deliveries are currently being supplied from the Milan warehouse due to benefits from the simplified processes inside the EU.
Commitment to Dealer Network
Commenting on UK dealer support, OGA states that Tern relies on the expertise and experience of their dealer network to sell and service their products. Where bikes and e-bikes need regular service from trained mechanics with the right diagnostic tools—the brand therefore relies on local bike shops, acknowledging these to be an essential part of the puzzle.
Further to this, when regular maintenance or service is required, dealers are the first point of contact of any rider, helping Tern owners to diagnose issues. as well as getting replacement parts from suppliers, as needed. For Tern-specific parts and components, dealers may request replacements from OGA. For the past few months weekly shipments to the UK have been made to catch up on locally out-of-stock parts or accessories.
“I have been really impressed by the demand for our bikes in the UK” commented Luigi Barbavara. “We have invested in significant stocks of bikes accessories and spare parts so that as we look forward to 2024, we should have strong availability across all products for shipment from our Derby warehouse. I would like to thank all our customers and partners for the hard work to re-establish the supply chain over 2023”
OGA repeat that their shared goal is to keep stock of all Tern-specific parts, despite the supply chain challenges seen globally over the past years. Here, the business is said to be working hard on improving availability and reducing lead times, and encourages its partners to seek assistance from the OGA Team whenever necessary.
“Since the formation of the new company, we have been working on both streamlining and refining our dealer network,” stated Mark Bickerton of Tern Bicycles UK & IE. “This has taken into account the challenges brought on by the post-pandemic whiplash which has affected the whole industry. We are so grateful for the support and enthusiasm from our dealer network over the last few months. We have a few gaps to fill, and are expanding by adding some service-only dealers to ensure rapid response to any issues.”
