QBP announces distribution of Santa Cruz Reserve carbon wheels & rims

Quality Bicycle Products (QBP) has announced it is now a US distributor of Santa Cruz Reserve carbon rims and complete wheels.

QBP will deliver a varied assortment for gravel and mountain bikes consisting of four wheel sizes, multiple widths and hub options, including: Chris King, DT Swiss 350 and Industry Nine. Santa Cruz, meanwhile, will continue to distribute its full range of products to its dealer network.

The Santa Cruz wheels and rims will be supported with detailed product listings on the QBP dealer website, convenient ordering process, large inventory and just-in-time delivery through QBP’s four US distribution centres.

Joe Benedict, Director of Distribution Product at QBP, said of the partnership: “We’re thrilled to add Santa Cruz Resever wheels and rims to our catalogue of premium brands and products that we offer US retailers. Santa Cruz Reserve carbon rims are fantastic and popular products, with a compelling price and lifetime warranty that appeal to so many riders.

“We’re excited to offer retailers a great selection of these rims and wheels in both mountain and gravel categories.”

John Boyer, USA Sales Manager at Santa Cruz, added: “Partnering with QBP will provide bike retaielrs access to great inventory, delivery, and support of our Reserve wheels and rims. QBP is the expert in distribution, whether it’s for a shop that buys a single rim or stocks 10 complete wheelsets.

“QBP has a savvy and easy to use B2B website which, when paired with their impressive logistics and fulfilment, gives more shops simplified access to Reserve wheels.”

Santa Cruz Reserve carbon wheels and rims are now available to US retailers from QBP, as well as from Santa Cruz.

Hayley Everett

Multimedia Reporter

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