Tuesday, 5 November 2024
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Read CyclingIndustry.News’ largest magazine to date online

CyclingIndustry.News’ largest ever print magazine lands just ahead of the industry gathering in Frankfurt for the Eurobike show, where you’ll be able to pick up a physical copy from the press stands. If you prefer to tune in digitally, here’s a round up of the content accessible with a click right here:

Some key features in this issue:

  • Kevin Mayne of Cycling Industries Europe explains how industry collaboration has equated to success in policy
  • The changing face of bike retail: Which models exist and which have weathered the pandemic’s ups and downs best of all?
  • How Portugal rose and rose through the ranks to become Europe’s premier producer
  • To what degree will a trend toward reshoring in Europe hold up? CI.N investigates.
  • How EAV is pioneering a new standard in cargo bike construction and securing some big wins
  • Laura Laker investigates Scotland’s Active Freeways and which networks will take priority
  • Bike retailers discuss adapting their businesses around cycling for transport trends
  • The CEO of hGears – arguably an eBike market bellwether – sits down with us for an exclusive forecast analysis
  • Profiles with Rozone, Oxford Products, The Cycle Division, ETC, Campagnolo and more
  • Bianca Broadbent discusses Bike Fitting science and how to monetise this service
  • Retail Merchandising expert Gosia Adamska discusses setting up your store’s lighting
  • Opinion pieces with sustainability experts at Presca, plus business coach Emma Cole
  • The UK’s key cycling organisations and advocacy groups update us on membership tallies and action plans to grow cycling

From the Editor

Within the pages of our magazine a lot has been written about the challenges the bicycle industry faces in its accelerated evolution. Like the growing pains of a juvenile, our industry has been forced in many ways to grow up over the course of the pandemic. Immaturities and vulnerabilities have been exposed for all to see and in many cases quick reactions have not been enough to save the blushes of companies caught off-guard by admittedly unprecedented events.

At the time of writing, the supply balance is catching up with a plateau in demand, but there remains key shortages in some areas, and a glut of product, often “the wrong product”, in others. Consensus, it seems, is that we have another year that will show a relatively flat performance before the market settles and a steep trajectory resumes.

Of course, even with business having calmed, we remain ahead of pre-pandemic trading for the most part. The bike market as a whole is healthy and could shift into a higher gear very quickly, with sentiment to active travel means warming across Europe. Notably in the UK’s local elections, candidates supporting Low Traffic Neighbourhoods were vindicated at the polls for their brave support in the face of a vocal minority.

As the industry gathers in Frankfurt for a city-based Eurobike experience that’s closer to both big business and many more consumers, all eyes will be on ‘the new normal’, which will more than likely mean sitting down with long-standing partners and navigating deals that carry relevance to a changed landscape.

Within this issue we feature several interviews that go some way to providing high-level insights at every level of the supply chain. First, CEO of bellwether for the electric bike business – precision motor components supplier hGears – explains why he believes his eMobility business will triple, despite already having parts in nearly half of all eBikes in Europe.

Alongside this, Kevin Mayne, the CEO of Cycling Industries Europe features. Mayne is perhaps the contact closest to the coal face of the industry’s connection to the European Commission. His team are to be credited with organising and mobilising a large number of trade professionals behind a common goal and, more importantly, breaking down the barriers in the industry on data-sharing. This, we learn, is key to our industry being taken seriously in politics and therefore unlocking funding at a time when cash to reduce emissions is abundant to any segment that can prove itself.

We now have a cost-of-living crisis as an open goal to win round consumers. The bike represents not only a way to save money, but also time and the planet. These are messages we can all get behind in a bid to reach a blue ocean of soon-to-be customers.

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