Reid Bikes appoints former Cycleurope MD Fu Wong as new COO

Reid Bikes has announced the appointment of Mr Fu Wong as Chief Operating Officer (COO), effective as of Jan 4th 2021.

Fu joins the team with over 25-years of international experience in the bike industry, having previously been both the Managing Director and General Manager of Cycleurope.

Rob Akam, Reid’s Managing Director comments on the hire: “I have known and respected Fu for many years after crossing paths several times at international trade shows and factories. It’s with great pleasure that I now welcome Fu to the Reid team, starting in January 2021. The experience that this hire adds to our team cannot be underestimated, with 20+ years of service to Cycleurope, which owns and operates many well-known brands including Bianchi, DBS, TEC, Gitane, Monark, Puch, and Peugeot Cycles.

“Fu will be joining Reid as Chief Operations Officer and will be overseeing and directing all supply chain operations and product development. Reid has had considerable growth in recent years and not just this year which most brands have experienced. Reid is planning for continued further growth and expansion in current markets with new categories and lines, as well as entering new markets, so the appointment of Fu comes at the perfect time for the business.”

Fu Wong, Reid’s New Chief operating office comments on the hire: “I have watched Reid grow over the past few years and am delighted to join the team as their Chief Operating Officer, being part of this dynamic, progressive-thinking company. I look forward to the new challenge, helping to further grow the success of the company and working with all our partners old and new”.

Fu can now be contacted directly by email here.

Reid Bikes is one of Australia’s largest bike brands though has a global reach and has recently become a mainstay of the electric scooter world (products available via Moore Large). For every bike sold the brand has pledged to plant a tree as part of a new environmental offset pledge.