Seminar schedule announced for iceBike* 2020

Madison has revealed the full seminar schedule for iceBike* 2020, set to take place from 18-20 February at the Marshall Arena:MK.

Visitors can view the full schedule online here, with one of the highlights including a seminar on ‘Brexit and the Bicycle Industry’, presented by the Bicycle Association, which will look at the likely consequences of the UK’s exit from the European Union and what it means for the bicycle industry.

Visitors will also be given an hour-long model year 2021 preview from Shimano, presented by International Sales Manager, Boy Oudenampsen. More information on this can be found here.

Elsewhere in the schedule will be talks about Freewheel, Madison B2B, Shimano Service Centres, Garmin Myagi Training and retail best practice. Shop floor layout will also be covered by Retail Consultant Mark O’Dolan, who will also share his thoughts on the IBD’s role in the high street.

Sir Chris Hoy will be around on the Wednesday of the show for a new SiS product workshop, while Premax CEO Randall Cooper will be hosting a seminar on how to look after your skin during and after a ride.

Madison is encouraging dealers to register for the show here.

Hayley Everett

Multimedia Reporter

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