Riese & Müller names Head of Marketing
Riese & Müller has appointed Cornelia Tschosch as Head of Marketing.
In her new position, Tschosch will be responsible for the ongoing development of Riese & Müller’s marketing and communications activities. She will also oversee the company’s long-term market positioning in retail, implement consistent campaigns across all channels and strategically develop new target groups.
Tschosch brings extensive expertise in retail marketing, market entry strategies and omnichannel marketing. In her previous roles with international outdoor and fashion brands, she focused on developing consistent marketing concepts and successfully implementing go-to-market strategies.
She was also responsible for the close integration of marketing, sales and retail partners, as well as the development of integrated campaigns across the entire customer journey.
In addition to her professional expertise, Tschosch has many years of leadership experience managing national and international teams.
“Cornelia is an experienced marketing expert with strategic vision and operational excellence,” said Sandra Wolf, CEO of Riese & Müller. “Her many years of expertise will play a decisive role in further positioning Riese & Müller as a leading premium brand, both in retail and among end customers.”
The company added that the appointment will strengthen its consistent brand presence across all communication channels and ensure a retail marketing approach that systematically targets end customers.
Last year, Riese & Müller appointed design and digital agency AKQA to develop its global brand and digital ecosystem. This move aims to increase brand recognition, enhance awareness among relevant target groups and strengthen demand for dealers.
