Parts, components and accessories providers will dominate this year’s Eurobike show, organisers have said, due to order dates having closed for the majority of complete bike manufacturers by November.
Despite this many brands have confirmed they intend to use the platform for OE and spec meetings, the organiser said.
The show, which has been rescheduled as a ‘one-off Eurobike special’ for 24-26 November, will see a switch up in terms of the usual format, dispensing with many of the usual features like the Test and Demo Areas and Party.
Instead, the trade show will be based on a business lounge concept in order to ensure an appropriate framework for participants to meet and exchange information. According to the organisers, this is an especially cost-effective option as no own company booth construction is required.
Stefan Reisinger, Messe Friedrichshafen, said: “This year, the Eurobike show will provide an important means of orientation in what are difficult times. It might not be the optimal date, but it is a unique opportunity to meet up in person at least once this year.
“Given the substantial restrictions, many purchasing teams and product managers are questioning matters, especially when it comes to intercontinental travel. Against this backdrop, we are providing an opportunity here in Europe for you to conduct B2B operations in an ideal configuration tailored to requirements at Eurobike 2020 in Friedrichshafen.”
This year, the show is expecting visitors mainly from the DACH region made up of Austria, Germany, Switzerland, and neighbouring countries. Given uncertainties regarding transatlantic flights, Eurobike will be geared up primarily for the European bicycle industry. However, the live event will be accompanied by a range of digital tools to maintain its international reach.
The physical event will offer a concentrated training programme for trade visitors covering the main themes of the show, enabling industry professionals to meet business partners while benefiting from a range of training and professional development opportunities.
The Eurobike Award winners announced digitally in early September will also be physically on display in Friedrichshafen.
According to Messe Friedrichshafen CEO, Klaus Wellmann, running this year’s Eurobike as a working trade fair for industry and retail has seen a good response from the industry: “The majority of exhibitors are staying on board and using the event as a unique opportunity in 2020 to meet, collect and exchange information in an international set-up. We are placing a central focus on protecting the health and safety of all visitors.”