Road.cc publisher strengthens with several hires

The publisher of Road.cc, F-AT Digital, has today announced a number of hires across its on and off road portfolio, as well as hires to develop its video output, plus commercial strength.

Aaron Borrill takes up the reins as editor of off.road.cc on July 1st. Aaron joins from Future Publishing where he was tech editor on cyclingnews.com and BikePerfect.

Also making the short trip across central Bath from Future is Mildred Locke who takes on responsibility for F-At buyers guides from July 4th, also having worked as a tech writer at BikePerfect.

As well as a new editor, off.road.cc has also appointed keen bike packer, adventure cyclist and gravel rider, Suvi Loponen as a tech writer, Suvi joins the team having previously worked in the eBike sector of the bike industry.

road.cc also sees one new hire, Jamie Williams joins the tech team on a permanent basis having been a freelance reviewer for the site since 2019. Jamie is cat 2 road racer and also has a masters degree in mechanical engineering.

In a move which F-At underlines its commitment to video – Liam Cahill will be taking on the new role of Presenter & Content editor for road.cc in which he’ll take a lead role in creating new editorial videos for the site’s YouTube channel and be part of the team working on commercial video pitches too.

On the commercial side F-At has appointed Matt Treviss as the company’s first affiliate marketing manager – initially on a part-time basis. “Affiliate has been an important and growing revenue stream for us since 2015 so appointing someone to help us take a more pro-active approach to the market is long overdue. Matt’s background in SEO, affiliate and the bike trade makes him a perfect fit”, says F-At Commercial director, Elaine Curtin.

In another sign of the company’s growth Harry Cook has been appointed to work alongside F-At Digital’s Operations director, Oli Pendrey. Harry also takes charge of DealClincher, F-At’s deals website.

“We’ve always prided ourselves at F-At on being able to attract top talent with an established track record like Aaron and Mildred, spot new talent like Suvi, Jamie and Harry, and nurture existing talent like Liam – so it’s good to see we haven’t lost our touch,” says F-At Digital Head of content, Tony Farrelly.

“This is the biggest round of hires we’ve ever made and we haven’t finished yet, we’re also adding to our roster of freelance reviewers and we anticipate adding further full time roles to our commercial and editorial teams in the coming months.”